Everybody loves a rebate. In fact, for some people, the deciding factor in a purchase IS a rebate. It just feels good to get money back. And lately, as we all know, the government has been throwing out rebates and tax credits left and right. Of course, there's always fine print; but for the smart consumer, there is money to be saved by taking advantage of these programs.

Recently, the U.S. Department of Energy announced that somewhere in the neighborhood of $300 million in funding will be available to benefit those who purchase new qualifying Energy Star appliances. Those most likely to make the cut include:

• central air conditioners
• heat pumps (air source and geothermal)
• boilers
• furnaces (oil and gas)
• room air conditioners
• clothes washers
• dishwashers
• freezers and refrigerators
• water heaters

Of course, each state will get to decide which products qualify, and how much of a rebate consumers can expect. But the ultimate goal is to increase sales for appliance dealers, and increase energy savings for homeowners. This translates to more money in everyone's pockets.

If you are an HVAC dealer, and you have on hold messages, this program would be an excellent item to include in your announcements. After all, it's inevitable that you'll have to place callers on hold. So why not give information that's useful to them, and beneficial to your bottom line?

If you don't have on hold messages, you're missing out on a cost-effective marketing tool that can reduce lost calls and increase your sales. At Commercials On Hold, our clients regularly tell us how they've made sales because of something callers heard on hold. In fact, it's possible to easily recoup the cost of on hold messages with just one sale. And with the likely increase in sales due to this energy rebate, you can more than make up your investment. Why not request a customized Commercials On Hold demo to hear how professional on hold messages can benefit you?