February Marketing Opportunities

Even during a leap year, February is still the shortest month; however, it's far from lacking in marketing possibilities. Valentine's Day is just around the corner, and many consumers are shopping for the perfect gift. Florists, spas, and specialty stores can expect a surge in calls and internet traffic. President's Day means a three-day weekend for many families, with opportunities for sight-seeing and travel. Employees working in hotels, restaurants, and popular tourist attractions can expect to be busier than usual. Make sure you're prepared for this extra activity with professionally recorded music and messages on hold, and an impressive website.

Music and messages on hold can "seal the deal" when it comes to getting additional business. While a customer waits on hold for a representative, the messages that play can convey a sense of professionalism, and help reassure the caller they will be taken care of. Use this time to relay helpful information that people typically ask for on a frequent basis, such as hours and directions to your office. You can even direct them to your website to learn more. Telephone advertising is a cost-effective way to promote your business and generate more revenue.

A professional-looking website allows you to relay a variety of information to your prospects and clients, including pictures, graphics, web video, web audio and more. You can even have a shopping cart for 24/7 shopping, and e-forms that your customers can submit for additional information. To keep your website updated on a regular basis, we recommend our Constant Content service. With Constant Content, our experienced copywriting department will research and write articles for your business or practice that are relevant and timely for today's busy consumer.

Any company can benefit from the occasions this month. For example: a car dealership could offer service specials to prepare a vehicle for upcoming travel. To commemorate American Heart Month, a family practitioner might encourage patients to continue or adopt a heart-friendly lifestyle. A restaurant can advertise healthy menu items, or a gym might offer membership incentives.

Be sure you are making the most of your marketing opportunities with telephone advertising and a captivating website featuring web audio and video. Call us today at 800-832-4653 to learn more about all the ways you can generate more income this February.