At one time, variety shows were pretty popular. "The Sonny and Cher Show," "The Smothers Brothers Comedy Hour," "Rowan and Martin’s Laugh-In," "Donny and Marie," "Hee Haw," and others livened up living rooms across the country with sounds of laughter. What was the key to the success of these programs? Perhaps it’s all in the name: VARIETY. From sketches and songs, to dance routines, something was always going on to keep the audience entertained. While you may not see variety shows on the small screen like you once did, variety is still important.
Want to make a statement with your marketing plan? Why not try a little variety? On hold messages from Commercials On Hold can make a great addition to your advertising lineup. Okay, so, I’m not saying you need Cher belting out a tune about your business, or that you have to have Grandpa rattling off a list of the services you offer like it’s the dinner menu; but if you’ve relied on the same marketing techniques for a while now, maybe it’s time for a change.
If you use print or radio/television advertising, consider adding on hold messages. With just a short time on hold, prospective customers can learn about your business and hear about the latest products or services that are available. Callers may not hear the operator Ernestine on the other end of the line, but on hold messages can keep them entertained and informed.
Could you imagine Donny without Marie, or one Smothers brother without the other? Of course not. The ensemble casts of these shows were part of the charm. Here at Commercials On Hold, we have our own cohort who works hard to create effective on hold advertising for you. Our administration; sales and marketing; copywriting; and production departments would love to assist you. Our Web Design team is also available to help out with all of your online marketing needs.
Once you have your on hold messages in place, you can update them as frequently as you’d like, to keep your advertising fresh and current. After all, variety is the spice of life.