On Hold Articles

Are You Spending Your Advertising Dollars Wisely

There’s an old adage that “you have to spend money to make money.” And in today’s economy, business owners are being more and more discerning about where exactly they spend that money. It’s important to get the best return on investment—especially when it comes to advertising.

A quick Internet search reveals some average costs for typical advertising mediums. A business-card-size newspaper ad will run somewhere around $40. That sounds inexpensive, but considering the small size of the ad and the cumulative cost to run it weekly or even monthly, it’s not really the best value. You can expect a 30 second radio spot to cost you upwards of $500; but that’s with an airing of one to two months. That means running a new ad every couple of months would set you back around $3,000 per year. And if you think that sounds like a lot, you don’t want to know what a television commercial would cost you.

However, there’s more to consider than just cost. Exposure matters, too. Most people flip through the newspaper one time and then it goes into the recycle bin, or it’s used to line a trashcan or a birdcage or something similar. And how often have you changed the radio station when commercials come on, or used a TV commercial break as an opportunity to go to the kitchen for a snack?

So, what’s the best advertising value? On hold messaging. For less than the cost of the average 30 second radio ad, you can have four minutes worth of on hold messaging that run all year long. Not only that, the ads are played for a captive audience who is already interested in your products and services. When a caller is on hold, there’s no changing the station or flipping the page. That makes on hold time an excellent opportunity to not only give the basics, but to cross-market and increase interest in what you have to offer.

At Commercials On Hold, we often hear from clients who say that they’ve more than made back the cost of our service by the increase in business they’ve experienced after implementing it. We look forward to telling you more about what makes our on hold messaging such a cost-effective option for boosting your bottom line. Just give us a call at 800-832-4653. You can also browse through our website for additional information or request a free demonstration package HERE.

 

Different Class of Marketing with Commercials On Hold

This time of year, soon-to-be-graduates are busy making plans for the future. A world of possibilities lies ahead for those leaving high school and college. There’s such excitement involved with starting a new chapter in life. If you own a business, you probably had the same enthusiasm when you started your career. What’s the next step for you? Are you hoping to introduce your company to new customers? Perhaps you’re branching out with additional locations. A smart marketing plan is essential, and Commercials On Hold welcomes the opportunity to take your advertising to a whole new degree.

There’s certainly nothing wrong with print advertising or radio or television commercials, but if they’re all you’re relying on, why not graduate to a more targeted form of marketing? With on hold messages, you are reaching an audience who has already shown an interest in your company. Just a short time on hold could spark enough interest in your products or services to turn a business prospect into a loyal customer.

Commercials On Hold has been helping clients strengthen their advertising efforts with on hold messages since 1982. Whatever plans you have for your business, our team of professionals hopes to be a part of them. Why not commence your journey with us today?

If you’d like to request a complimentary on hold message demo, click here, or feel free to call our sales and marketing team at 800-832-4653.

 

Two minutes to win over your customers

It's Derby Week in Louisville, Kentucky. People are gathering early to celebrate the 139th running of the Kentucky Derby. It's held every May at the Churchill Downs 1.25 mile racing track. And it lasts – for just – two minutes. That's right – one of the year's most highly anticipated events is over in less time than it takes for a person to brush his or her teeth. This race is completed before you can even brew a cup of tea.

Two minutes seems so fleeting, but, when used properly, can yield big results. This is especially true with on hold messaging from Commercials On Hold. On hold advertising provides businesses with the opportunity to market their products and services while callers are waiting for assistance. It's just enough time to pique a customer's interest and generate inquiries and sales.

At Commercials On Hold, we look forward to helping your business make the most of telephone advertising. Happy racing!

Request your free demo from Commercials On Hold today – and be sure to ask about our other services, including auto attendants; IVR prompts; and more!

   

Are You Prepared For Mother's Day?

Are You Prepared For Mother's Day?

Mother's Day is just around the corner, and many consumers will be turning to florists to design just the right arrangement. While many floral options can be found online, many questions often remain unanswered. For example:

  • "What fresh flowers do you have in stock?"
  • "I can only spend a certain amount... what do you recommend?"
  • "My mother's favorite flower is so and so, can you get it for me?"

This is why it's so important for designers to have a professional presence on hold. Yes, a good website is essential in today's marketplace, but on hold messaging is even more important. When callers are placed on hold and greeted with silence, they often wonder if they've been forgotten or disconnected.

What are your callers listening to on hold?

Contact us today at 800-832-4635 or click here to request a complimentary demonstration. Act now to be up and running in plenty of time for Mother's Day.

 

What's New?

Does your business see seasonal changes? Most do, whether it's something as simple as new hours, or as detailed as a complete change of inventory. At Commercials On Hold, we encourage our clients to review their on hold messages for information that might change with the season.

When warm weather arrives, HVAC dealers often want to start promoting new air conditioning systems or tune-ups. Dermatologists tend to stress the importance of sunscreen. Chimney sweeps remind customers that it's a great time to have their flues cleaned or inspected. Car dealers are introducing next year's models. Nurseries offer advice on when to plant. Hotels promote vacation specials. The list is endless.

When you work with Commercials On Hold, your copywriter will inquire about seasonal themes, or suggest them within a proposed script. We encourage you to consider the timeframe of your upcoming messages, and let us know what topics will be timely at your service level. Whether your script is updated monthly, quarterly, semi-annually, or at any other interval, we'll make sure it's appropriate to the season and in step with your business calendar.

If you're currently a Commercials On Hold client, we appreciate your business and look forward to creating your next production. If you're not a customer, but would like additional details, please click here.

   

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