There’s an old adage that “you have to spend money to make money.” And in today’s economy, business owners are being more and more discerning about where exactly they spend that money. It’s important to get the best return on investment—especially when it comes to advertising.
A quick Internet search reveals some average costs for typical advertising mediums. A business-card-size newspaper ad will run somewhere around $40. That sounds inexpensive, but considering the small size of the ad and the cumulative cost to run it weekly or even monthly, it’s not really the best value. You can expect a 30 second radio spot to cost you upwards of $500; but that’s with an airing of one to two months. That means running a new ad every couple of months would set you back around $3,000 per year. And if you think that sounds like a lot, you don’t want to know what a television commercial would cost you.
However, there’s more to consider than just cost. Exposure matters, too. Most people flip through the newspaper one time and then it goes into the recycle bin, or it’s used to line a trashcan or a birdcage or something similar. And how often have you changed the radio station when commercials come on, or used a TV commercial break as an opportunity to go to the kitchen for a snack?
So, what’s the best advertising value? On hold messaging. For less than the cost of the average 30 second radio ad, you can have four minutes worth of on hold messaging that run all year long. Not only that, the ads are played for a captive audience who is already interested in your products and services. When a caller is on hold, there’s no changing the station or flipping the page. That makes on hold time an excellent opportunity to not only give the basics, but to cross-market and increase interest in what you have to offer.
At Commercials On Hold, we often hear from clients who say that they’ve more than made back the cost of our service by the increase in business they’ve experienced after implementing it. We look forward to telling you more about what makes our on hold messaging such a cost-effective option for boosting your bottom line. Just give us a call at 800-832-4653. You can also browse through our website for additional information or request a free demonstration package HERE.