As an HVAC dealer, you know what you have to offer, but do your customers really understand what you can do for them? As you probably realize, running a successful heating and air conditioning company involves more than the day-to-day nut and bolts of installing, repairing and maintaining equipment. You need well-placed marketing to grow your business. Whether your new customers come from the internet, the yellow pages, or word-of-mouth referrals, it is important to educate them about your business from the very first call. This is where on hold advertising proves to be a very valuable tool.

While the first greeting your callers receive should be professional and welcoming, the entire call will determine their impression of your business. Just as you would not want the call to be answered with a harsh "What?" You wouldn't want your callers to assume they were disconnected when placed on hold. For optimal caller retention, a pleasant greeting is a must. And if you have to place that caller on hold, they should have some reassurance first, that they are still connected, and secondly, that they have called the right company. While silence can be deadly, if you have a radio station on hold, you could be advertising for the local pet store, or worse, your competitor across town.

When you have professional advertising on hold, you not only inform your callers about your services, you also assure them of your professionalism. Allen Gaughf, President and Founder of Commercials On Hold, is a veteran advertising professional and pioneer in the on hold industry. He indicates that his staff has heard from many HVAC dealers who have seen a rise in the number of inquiries regarding planned service agreements and air cleaners once these products and services are marketed on hold. Others report that callers ask follow-up questions based on the information they heard while holding. One Commercials On Hold customer called in to say he had sold an air cleaning system to a caller who had inquired about it after hearing it mentioned on hold. He said that one sale paid for his marketing budget for the year. It is also clear that when customers hear helpful and informative messages on hold, they are more inclined to wait for a representative to return to the line. In fact, on hold advertising can also pay for itself by saving those customers who would otherwise hang up and call someone else.

In this day and age, there is no reason to allow the competition to get the better of you due to lost calls. With an experienced company like Commercials On Hold, on hold advertising is easy and affordable, and it is used extensively throughout the HVAC industry. If you'd like to explore your on hold marketing options, just call 800-832-4653 or just click here for a free demo.