The internet has made it easier for people to research businesses before contacting them. Once enough information is gathered and the company chosen, their next step is to make that all important first phone call. The way that call is answered and handled can make or break a sale. So, when addressing these potential clients, summon the welcoming spirit of Hawaii to guide the way.
A good first impression is critical in any market, so if you want to garner positive results, make your introduction really count. At Commercials On Hold, we can help you make an impact with on hold messages. When prospective customers call, it is likely that they will be put on hold. According to AT&T, an estimated 60% of business phone callers put on hold will hang up without messages and music on hold; and an estimated 30% of these phone callers won’t call back!
But what should you say, and how should you say it? We suggest looking to our island state of Hawaii for some inspiration. The inhabitants of this tropical paradise are known for their generous and welcoming spirit. They acknowledge each other with aloha, the Polynesian word for hello. This usage is very common, but what most people don’t know is that, traditionally, aloha refers to a way of life. To live the spirit of aloha, it is necessary to treat each other well and with respect to promote positive feelings and create harmony.
What can you take from this? When prospective clients call your business and are put on hold, hearing a voice rather than silence makes a good first impression, and shows that you value and respect their time. And now that you’ve got their attention, take advantage of the situation by highlighting your services. Let them know of any awards or honors your company has received, your office location, discounts and specials. With on hold messages from Commercials On Hold, your potential customers are sure to say aloha to your business.
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Testimonials
“S&M Heating has enjoyed a 10 [now 12] year relationship with Commercials On Hold. They are very willing and cooperative to be innovative with our on hold messages and music. Their use of an English accent catches our customers’ attention, making them more receptive to the messages being played. Commercials On Hold is a pleasure to be associated with, and truly professional, whether you see them at a trade show or talk to them over the phone. They always treat you as a valued customer. S&M Heating is glad to be associated with Commercials On Hold and have them enhance the way we treat our customers.”-Fred Angell
S&M Heating Sales Company, Lennox dealer
Southfield, MI