The internet has made it easier for people to research businesses before contacting them. Once enough information is gathered and the company chosen, their next step is to make that all important first phone call. The way that call is answered and handled can make or break a sale. So, when addressing these potential clients, summon the welcoming spirit of Hawaii to guide the way.
A good first impression is critical in any market, so if you want to garner positive results, make your introduction really count. At Commercials On Hold, we can help you make an impact with on hold messages. When prospective customers call, it is likely that they will be put on hold. According to AT&T, an estimated 60% of business phone callers put on hold will hang up without messages and music on hold; and an estimated 30% of these phone callers won’t call back!
But what should you say, and how should you say it? We suggest looking to our island state of Hawaii for some inspiration. The inhabitants of this tropical paradise are known for their generous and welcoming spirit. They acknowledge each other with aloha, the Polynesian word for hello. This usage is very common, but what most people don’t know is that, traditionally, aloha refers to a way of life. To live the spirit of aloha, it is necessary to treat each other well and with respect to promote positive feelings and create harmony.
What can you take from this? When prospective clients call your business and are put on hold, hearing a voice rather than silence makes a good first impression, and shows that you value and respect their time. And now that you’ve got their attention, take advantage of the situation by highlighting your services. Let them know of any awards or honors your company has received, your office location, discounts and specials. With on hold messages from Commercials On Hold, your potential customers are sure to say aloha to your business.
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Testimonials
“It works and sounds great. We have already received numerous complements thus far (in only 1 day!). We look forward to providing this additional level of customer service while promoting our sales agenda. We look forward to growing our company to the next level. Thanks for your help.”-Jamey Mays, R.Ph.
Global Pharmacy & Medical Equipment
Haleyville, AL